Drew's social media tour for STEP Consortium Spring Meeting. 3.31.2009
Outliers, Tools and One's to Watch
Author Drew
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internet page
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Outlier - Skittle has recently moved to an all social media all the time approach to their product web presence. How will user created content be leveraged for product development, testing and marketing? What is the risk? What is the benefit?
http://skittles.com/
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internet page
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Outlier - Article from Forbes.com commenting on the benefit of friend feed and contrasting Pepsi's use of chat vs. Skittle. round one to Pepsi.
http://www.forbes.com/2009/03/11/twitter-friendfeed-skittles-leadership-cmo-network-skittles.html
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internet page
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Outlier - Update on first few weeks of skittle.com and illustration of the iterative process or perpetual beta so closely aligned with the use of social media
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102378&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=skittles&page_number=0&searchTab=all
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internet page
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Outlier - Cathy Fake, the founder of flicr has launced a new venture that will use social media, decision trees and predictive models to help users to make decisions about anything. Sounds like the begining of Web 3.0...
http://www.hunch.com/fact-sheet/
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internet page
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Outlier - A recent review of hunch.com. "It’s a great idea that combines the crowd-sourced nature of Wikipedia with services like Yahoo Answers."
http://www.techcrunch.com/2009/03/27/does-hunch-have-all-the-answers-we-take-flickr-founders-new-startup-for-a-spin/
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internet page
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Tools - Stay conneceted to your social media interests. Search for topics and people to follow newsmakers with e-mails directly to your inbox.
http://www.socialmedian.com/drewrabin/home?s=newsmaker
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internet page
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Tools - Tweetdeck is one of many applictions for organizing "tweets" and tweeting from your desktop. There are other useful apps like tweetberry for tweeting from your blackberry.
http://www.tweetdeck.com/beta/
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internet page
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Tools - At the last SCORM Governance meeting, the group talked about what is next for SCORM. There was a reference to yahoo pipes as an example of how SCORM would work outside of the LMS and with the desktop. The first related video, "Yahoo! Pipes Howto" is helpful also. This is all about creating and managing your own RSS feeds.
http://www.youtube.com/watch?v=k8fjGnM3afI&NR=1
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internet page
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Tools - Perceived Virtual Presence (PVP). Measuring reality of Virtual Worlds and ROI.
http://www.mpiweb.org/cms/mpiweb/mpicontent.aspx?id=23920
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internet page
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Tools - Mailbox add-on to connect social media presence within email. Also provides metrics on email activity that can be useful in checking the health on project team communication.
http://www.xobni.com/learnmore/
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internet page
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Watch - The future of Social Networks according to Charlene Li, coauthor of Groundswell
http://www.brandon-hall.com/workplacelearningtoday/?p=3694
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internet page
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Watch - As a demonstration of the real "networking" aspects of social media, I thought it might be fun and insightful to see what Charlene Li, the coauthor of Groundswell is reading these days. So I searched for her user profile on amazon. You know, in case I virtually run into her on twitter or facebook ;)
http://www.amazon.com/gp/pdp/profile/A3LUSCOIQZV6A5?ie=UTF8&responseType=info&responseCode=sifi
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internet page
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Watch - Three reasons why Skype is the big winner of the Web 2.0 era Disruptive technology. Disruptive technology is an over-hyped term, but in this case it really fits. Skype's peer to peer technology enables them to dramatically under-price the competition and still make money. New users don't cost much money - compare that with Facebook and YouTube. Even better, each new user that comes on improves the service for others - the core P2P proposition. # Viral marketing. Skype is the perfect viral business. I have lost count of the number of people I have told about Skype, for the simple reason that I want to communicate better/cheaper with them. Many of them are doing the same. Massive market with vulnerable incumbents. $2 trillion is a lot of money. That is the size of the global telecom market. As to vulnerable, how many people feel so loyal to their telephone company that they won't switch to get lower prices? Yes, when Skype dominates the market it won't be worth $2 trillion any more. Even if it is worth 25% of that, say $500 billion, that is OK for the dominant player. Faced with the Skype threat, incumbents have a horrible innovator's dilemma. To really match Skype will destroy their current business even faster. Just wait until it bites into those cell phone bills. Skype on mobile phones - really native Skype you can use for free wherever there is WiFi - has been possible technically for some time. This has been held back by the mobile operator's head lock on the device manufacturers. At some point the dam will break. Consumers pent up anger over nickle and diming cell phone bills will ensure that a real alternative will be welcomed.
http://www.socialmedian.com/story/3821582/skype-for-iphone-brings-reliable-voip-to-your-pocket-downloads?email_alert=1&uid=11446&click_from=recent-news-network